Verdane and FSN Capital have announced an agreement to invest in Active Brands, a fast-growing house of premium outdoor sports apparel and equipment brands headquartered in Oslo, Norway. Active Brands has evolved from a Norwegian brand incubator to an international brand accelerator, having strengthened its operations and expanded distribution outside of its Norwegian home market during its initial growth journey with FSN Capital. The investment will strengthen Active Brands’ leadership position in the outdoor industry and support continued international expansion and M&A. As part of the transaction, FSN Capital, which first partnered with Active Brands in 2017, will remain invested in the company, while Verdane will become a new significant minority shareholder.
Carnegie congratulates FSN Capital Partners, Christophe Merkel, Morten Myrmel, Øystein Bråta, Erik Hegbom, Bjørn Fjellstad and the rest of the Active Brands team with the successful transaction. We thank you for the vote of confidence and look forward to following Active Brands on its exciting growth journey.